"Summer presented during our 2016 Women in Business Summit. Summer was by far received as one of the best speakers during our day which contained a number of high-profile presenters. Many of our attendees stopped me on the way out the door to compliment us on having Summer. In fact, in our survey sent out, Summer scored the highest as having the most engaging presentation. It is clear her style of presenting resonated strongly with the audience. In addition to her “on the day” performance, her overall composure during the contracting and development of the Summit was very pleasant and professional. Summer is a pleasure to partner with and I would highly recommend her to any organization looking to inspire their customers or staff.” - Shandra Richardson, Development & Communications Manager, Sunshine Enterprises

NO MATTER WHAT BUSINESS YOU ARE IN, YOU ARE IN THE BUSINESS OF MARKETING.

Summer's Marketing Presentations Will Equip Your Audience To:

  • Develop an effective lead generation strategy
  • Identify ideal target customers and learn how to communicate with them 
  • Create a Core Marketing Message that can be used across various online and offline marketing platforms
  • Develop a Stand Out & Sell factor to become the go-to leader in their industry
  • Doument systems within the company to create a seamless experience for clients 
  • Give a presentation that turns audience members into paying clients

ALL OF MY TALKS COME WITH A NO-FLUFF GUARANTEE: 

 I WILL GIVE YOUR AUDIENCE A PRESENTATION THAT IS INFORMATIVE, ENGAGING, AND FILLED WITH ACTIONABLE STEPS

Present for Profit

Whether you are speaking to an audience of 1 or 1,000, confused people don't buy and bored people don't listen. In this interactive workshop participants will learn to give presentations that hold the attention of their audience and position them to grow their business, brand and bottom line. 

In this session we will:

  • Learn how to identify an ideal target audience
  • Learn how to create a Signature Talk designed to provide value while also promoting your products and services but without it sounding like a nonstop sales pitch or snooze fest
  • Learn the three types of business speakers: Overconfident Olivia/Oscar, Timid Tony/Tina and Balanced Bob/Betty (trust me there is only one of these you want to be)
  • Learn how to create a unique speaker brand personality 
  • Learn my simple 4-step M.I.S.S. process to select a winning presentation topic

Develop Your D.R.E.A.M. Marketing System

If you don't know where you're going, you won't know when you get there. Having a defined marketing system positions your company to generate more revenue by attracting and retaining ideal customers. 

In this session we will develop a step-by-step marketing system where we:

  • Define – features/benefits, Stand Out & Sell Factor, ideal client avatar, and marketing objectives
  • Reach – creating an engaging marketing message and identify strategies to connect with ideal clients
  • Engage – develop long term mutually beneficial relationships with clients by creating a systemitized Red Carpet Experience
  • Act – implement a plan to take consistent action to grow your business 
  • Measure – analyze results by trying, tracking, and tweaking all marketing efforts 

The Power & Profit in Partnership

In this dynamic and engaging talk Summer Alexander & Laura Knights will share their story of how they developed a joint venture while running their individual businesses, and were able to generate over $100K in new business in a 13 month period just from their partnership efforts. In this talk, “The Savvy Solopreneurs” will help participants decide if joining forces with another solo business owner is a good complementary strategy for their business (hint: you don’t have to give up your business to experience the benefits of partnership). Arrangements can be made for participants to receive a copy of the accompanying workbook and DVD, ThePower (& Profit) in Partnership: An Actionable Guide to Help Solopreneurs Grow Their Business Through Joint Ventures.

Participants will learn:

  • How to increase your revenue without increasing your workload through partnership 
  • The important questions you should ask yourself to determine if you are ready to form a partnership with another business owner 
  • Three types of partnerships for solopreneurs to consider 
  • The biggest mistakes solopreneurs make when partnering and how to avoid them

Presentations can be developed and adjusted to fit your needs and all workshops include a customized handout. Book Summer to speak for your next corporate event, business expo, conference, association meeting, networking lunch, convention or special event. Summer is also available to develop curriculum for your company training program, coach staff members, or train the newest members of your in-house marketing department.

I started my business with $26 bucks. 

Yep you read that right. That meant if I was going to start calling myself a marketing professional I was going to have to be my own first client. 

Running my company for the past 7 years has been an exercise in bootstrapping, hustle, and the refusal to quit. 

I've learned that having a successful business amounts to four overarching systems - people, marketing, operations, and sales. 

These systems must be in place and running efficiently whether you run a company of 1 or 1,000. 

Nothing brings me more joy than teaching others how to effectively implement each of these critical components. 

Businesses don't fail. People fail. 

I've made it my personal mission to empower businessess with the strategies, tools, and resources to build companies that last. 

Simply Marketing TV


Watch Summer on Simply Marketing TV a weekly video series where she shares simple, actionable marketing strategies designed to help business owners increase client attraction and revenue. 

Subscribe now to be among the first notified when new episodes are available. 


About Summer

Summer Alexander is a market research professional with expertise in design, implementation, and analysis of organizational research as well as strategic marketing plan development. 

As CEO of Summer Alexander Research, Inc., she leads the marketing strategy consulting firm and has advised over 100 client CEO's in the greater Chicagoland region in areas including market analysis and industry research, strategic marketing plan development, focus group facilitation and reporting, community outreach, and social media strategy.

 She has also trained over 1,000 entrepreneurs on how to develop and implement effective marketing programs. In 2014 Summer authored The Little Book of Big Marketing Ideas which went on to become an Amazon #1 best-selling book. A recognized thought leader in her industry Summer has been a featured guest expert in Black Enterprise, Jet, WGN TV, WCIU TV and several other media outlets.  

Media

Recent Speaking Engagments

  • "The Basics of Starting a Small Business" -Chicago Department of Family & Support Services Annual Head Start Conference
  • "The Beginner's Guide to Mastering Social Media" - University of Illinois at Chicago's Center for Literacy staff training
  • "Present for Profit" - Sunshine Enterprises Entrepreneurs Connect Summit 
  • "7 Step Marketing Action Plan for Entrepreneurs" - Kankakee Small Business Development Center Expo

Meeting Planner Goodies

"The Illinois Small Business Development Center at Kankakee Community College held a small business expo where Summer was our morning keynote presenter and what can I say other than she was spectacular!!! Held the audience for the entire time and provided a wealth of knowledge. From the reviews, she definitely exceeded their expectations! Would love to have her present on other topics! " - Ken Crite, Director, Small Business Development Center Kankakee

“I was so impressed with Summer’s level of expertise and work ethic that I invited her to teach our nationally recognized 7-week entrepreneur program. The feedback she received as an instructor was so good that we have asked her to come back and teach the class for the past 5 years.” - Jamell Meeks, Executive Director, A.R.I.S.E. Entrepreneur Program

Summer thank you for a truly inspiring workshop that was enjoyed by all participants. The information you provided was timely and valuable and your presentation style is fun and dynamic. You certainly are skilled at grabbing the audience’s attention as well as sharing information in an entertaining and passionate fashion. I learned a lot from your presentation and plan to incorporate what I learned into the various roles I play in the workplace.” - Alexandra Glumac, South Suburban College



Invite Summer to Speak